Frankies Bikinis Marketing Case Study

  • rayneta-agency-frankies-bikinis-case-study
  • Maggie Top Connor Bottom in Groovy
  • rayneta-agency-frankies-bikinis

9.4x Revenue Growth 

Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion forward designs, innovative fabrics, and inclusive range of styles created for women of all shapes and all sizes. Mother and daughter duo, Mimi and Francesca Aiello, began designing bikinis out of their Malibu home in 2012 and the brand has since grown into an internationally recognized company – collaborating with powerful women such as Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.



Frankies Bikinis sought an agency to manage their advertising investment and act as a long-term partner in helping the brand scale DTC revenue via paid media. The company had relied heavily on a single-channel driver for new customer acquisition and sought to mitigate their business risk post-iOS 14.5.


Rayneta managed advertising investment for Frankies Bikinis and successfully scaled eCommerce revenue. Revenue attributed to ads grew over 9.4x while maintaining an efficient return on ad spend.

  • Diversified media mix across paid social, paid search and programmatic advertising.
  • Provided long-term strategic guidance for revenue growth from paid media.
  • Executed media planning and media buying across the company's media mix.
  • Provided measurement guidance and in-house incrementality testing.


Untitled design (1)-1
Screen Shot 2023-04-29 at 6.10.52 PM


Rayneta successfully scaled eCommerce revenue for Frankies Bikinis with the following results:

  • Revenue attributed to ads grew over 9.4x while maintaining an efficient return on ad spend.
  • Improved performance and reduced risk with diversified media mix.
  • Company acquisition by Victoria's Secret.



Technology: Livestreaming Platform


49% Decrease in User Acquisition Costs

Medicine Mama

DTC: Skincare


2.5x Increase in ROAS

Frustrated with lack of results?

Hire Rayneta and watch your business grow.