Flymachine is a livestreaming platform that provides a virtual venue for live entertainment, bringing the immersion and community of real life performances to the digital realm.
Challenge
Flymachine needed a media buying partner to help acquire users and promote shows on the platform via Meta ads, Google ads and TikTok ads.
Solution
Rayneta optimized Flymachine's paid media efforts across paid social and paid search with a focus on decreasing user acquisition costs.
Implemented new campaign structure within ad accounts.
Tested audiences, creatives, and optimization strategies in order to develop a replicable formula for promotions that yields positive results.
Expanded into TikTok ads and YouTube ads.
Result
Rayneta's management and continuous optimization of Flymachine's paid media led to the following results:
49% decrease in user acquisition costs.
A replicable formula for promotions that yields positive results.
-1.gif?width=1000&height=780&name=Untitled%20design%20(1)-1.gif)
