Medicine Mama is a feminine skincare line that puts women in touch with themselves, their bodies, and womankind. With natural and hormone-free solutions for vulva care at all ages and stages in women's lives.
Challenge
Medicine Mama had struggled to find cost efficiency and scale profitably with a previous agency. They engaged Rayneta as their new agency partner with the following objectives:
Improve revenue efficiency from paid channels
Scale ad spend within profitability threshold
Solution
As Medicine Mama's new agency, Rayneta immediately began identifying opportunities and implemented a new custom advertising strategy for the brand across paid social and paid search.
Custom cross-channel strategy with a focus on new customer acquisition.
Fully restructured campaigns.
Identified new revenue-generating segments.
Reallocated previously inefficient spend investment into newly identified opportunities.
Implemented new testing methodology.
Continuously optimized campaigns for efficiency and scale.
Result
Rayneta's custom paid media strategy and continuous media optimization efforts yielded the following success for the brand:
72% decrease in CPA
2.6x increase in ROAS
Scaled revenue and ad spend profitably
Multiple record-breaking revenue months for the brand and still going
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