PolyAI is a leader in voice-based conversational AI, helping enterprises deliver scalable, multilingual customer service experiences through natural, human-like phone interactions. Their AI-powered voice assistants handle high-volume tasks such as customer service, appointment booking, and account management across industries including hospitality, financial services, and retail. Trusted by global brands like Marriott and FedEx, PolyAI has raised over $120 million at a $500 million valuation.
In partnership with Rayneta, a paid media agency specialized in driving efficient growth for B2B and enterprise tech brands, PolyAI set out to increase demand and establish thought leadership in a rapidly evolving AI landscape. They aimed to grow their lead volume and reach new enterprise accounts without sacrificing efficiency.
During their partnership with Rayneta, PolyAI increased qualified lead volumefrom paid media by 29x,expanded their enterprise customer base and closed a $50 million Series C funding round at a $500 million valuation.
Challenge
PolyAI needed to establish thought leadership and highlight its innovation in a competitive, fast-evolving AI landscape. Growing their customer base also required increasing lead volume without sacrificing efficiency, a strategy that balanced awareness with performance.
Solution
Full Funnel Approach:Rayneta implemented a comprehensive funnel approach, with top-of-funnel tactics to build awareness and position the brand as a thought leader across social, video, podcasts, programmatic display, connected TV and OOH. We also leveraged intent and quality signals in mid-funnel tactics to drive lead capture across social, search and display.
Data Enrichment: We leveraged professional profile data to transform platforms where our audience spends their time into robust prospecting and ABM channels for B2B SaaS.
Iterative Testing: Continuous refinement is at the core of our methodology for optimizing performance. We test different channels, bidding strategies, tactics, audiences, keywords, ad types, messaging and creative.
It’s all about the journey: Rayneta collaborated closely with the content team to create cohesive user journeys, from discovery to conversion. We identified high-performing segments and strategically aligned messaging and targeting with user experiences to enhance relevance and engagement.
Result
Rayneta's advertising campaigns and ongoing optimization yielded the following success for the PolyAI:
74.7% decrease in cost per lead with a 7.4x increase in spend.
Improving overall efficiency enabled more strategic exploration of new channels and tactics.
29x increase in lead volume.
PolyAI secured a $50M Series C at $500M valuation.
