Medicine Mama is a feminine skincare line that puts women in touch with themselves, their bodies, and womankind. With natural and hormone-free solutions for vulva care at all ages and stages in women's lives.
Medicine Mama had struggled to find cost efficiency and scale profitably with a previous agency. They engaged Rayneta as their new agency partner with the following objectives:
As Medicine Mama's new agency, Rayneta immediately began identifying opportunities and implemented a new custom advertising strategy for the brand across paid social and paid search.
Rayneta's custom paid media strategy and continuous media optimization efforts yielded the following success for the brand: