---
title: Rayneta - Paid Media Case Study - Medicine Mama
image: https://rayneta.com/hubfs/Reshoot_2%20(4).jpg
---

# CASE STUDY

![MedicineMama-Wordmark-RGB-Black](https://rayneta.com/hs-fs/hubfs/MedicineMama-Wordmark-RGB-Black.png?width=241&height=31&name=MedicineMama-Wordmark-RGB-Black.png)

- ![Reshoot_2 (4)](https://rayneta.com/hs-fs/hubfs/Reshoot_2%20(4).jpg?width=654&height=450&name=Reshoot_2%20(4).jpg)

### **72% decrease in CPA and 2.5x increase in ROAS**

Medicine Mama is a feminine skincare line that puts women in touch with themselves, their bodies, and womankind. With natural and hormone-free solutions for vulva care at all ages and stages in women's lives.

![Frame_25_1800x](https://rayneta.com/hs-fs/hubfs/Frame_25_1800x.jpeg?width=1000&height=1000&name=Frame_25_1800x.jpeg)

### **Challenge**

Medicine Mama had struggled to find cost efficiency and scale profitably with a previous agency. They engaged Rayneta as their new agency partner with the following objectives:

- Improve revenue efficiency from paid channels
- Scale ad spend within profitability threshold

### **Solution**

As Medicine Mama's new agency, Rayneta immediately began identifying opportunities and implemented a new custom advertising strategy for the brand across paid social and paid search. 

- Custom cross-channel strategy with a focus on new customer acquisition.
- Fully restructured campaigns.
- Identified new revenue-generating segments.
- Reallocated previously inefficient spend investment into newly identified opportunities.
- Implemented new testing methodology.
- Continuously optimized campaigns for efficiency and scale.

 

![Untitled design-1](https://rayneta.com/hs-fs/hubfs/Untitled%20design-1.gif?width=1000&height=780&name=Untitled%20design-1.gif)

![Screenshot 2023-05-08 at 9.41.30 PM](https://rayneta.com/hs-fs/hubfs/Screenshot%202023-05-08%20at%209.41.30%20PM.png?width=1316&height=738&name=Screenshot%202023-05-08%20at%209.41.30%20PM.png)

### **Result**

Rayneta's custom paid media strategy and continuous media optimization efforts yielded the following success for the brand: 

- 72% decrease in CPA
- 2.6x increase in ROAS
- Scaled revenue and ad spend profitably
- Multiple record-breaking revenue months for the brand and still going

# VIEW MORE

### **Frankies Bikinis**

eCommerce: Apparel + Swimwear

![frankies-bikinis-digital-marketing-agency](https://rayneta.com/hs-fs/hubfs/frankies-bikinis-digital-marketing-agency.png?width=1102&height=749&name=frankies-bikinis-digital-marketing-agency.png)

9.4x Increase in Revenue

[ Read Case Study ](https://rayneta.com/paid-media-case-study-frankies-bikinis?hsLang=en)

### **Flymachine**

Technology: Livestreaming Platform

![Case-Study-Image](https://rayneta.com/hs-fs/hubfs/Case-Study-Image.jpg?width=1102&height=749&name=Case-Study-Image.jpg)

49% Decrease in User Acquisition Costs

[ Read Case Study ](https://rayneta.com/paid-media-case-study-flymachine?hsLang=en)

## Frustrated with lack of results?

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